Conversion Monitoring

Conversion Monitoring helps you track the actions customers take after interacting with your chatbot messages and campaigns. Measure business outcomes and understand what drives results.

What Is a Conversion?

A conversion occurs when a user completes a desired action, such as:

• Submitting a lead form

• Booking an appointment

• Making a purchase

• Requesting a demo

• Registering for an event

• Completing a signup process

How Conversion Tracking Works

Conversion Monitoring follows the customer journey from message delivery to final action, providing visibility into the effectiveness of your campaigns.

Key Metrics

Total Conversions

The number of completed desired actions.

Conversion Rate

The percentage of users who completed a conversion.

Cost Per Conversion

The average cost required to generate a conversion.

Revenue Attribution

Revenue generated from tracked campaigns and interactions.

Benefits

• Measure real business impact.

• Identify high-performing campaigns.

• Optimize marketing spend.

• Improve customer acquisition strategies.

• Increase return on investment.

Optimization Recommendations

• Create clear call-to-action messages.

• Reduce friction in conversion flows.

• Test different campaign strategies.

• Track conversions across multiple channels.

• Continuously analyze and improve performance.

By monitoring conversions, you can move beyond engagement metrics and focus on the outcomes that matter most to your business.